Making the most of big data
A Financial Services Workshop, Sept 18 | The Gherkin, London | Map
While the financial services industry has talked about ‘customer-centricity’ for some time, most continue to struggle to deliver a fully contextualised customer experience.
Those that can effectively connect the dots are in pole position to apply advanced analytics and artificial intelligence to increase automation, improve personalisation, reduce costs, enhance the customer experience and even assist with compliance.
But, those who fall behind will need to quickly overcome barriers that prevent them from reaping the benefits of advanced analytics or they will find themselves too far behind to catch up.
The Big Questions
What do financial institutions need to do in the short, medium and longer terms to harness Big Data and AI?
How to navigate an array of cultural challenges to lay a solid foundation for an AI driven future?
How to best capitalise on AI, Machine Learning and Robo Advice to streamline customer services and better personalise customer conversations?
How best to deal with changing regulatory needs, while ensuring that they do not hinder transformation and adoption of AI across your business?
How to mitigate technology risks, such as dealing with redundancy of old systems and resiliency concerns; while applying the latest data, analytics and automation techniques?
What role will automation such as robo-chat play in the customer journey & what strategies are key to encouraging customer adoption of chat bots?
How to maintain a high level of personalisation in an automated landscape? Including deploying your CRM to generate a single customer view and execute true omni-channel campaigns
Reasons to attend
Stellar Industry Reputation, tried, trusted, revered, OCC promises to deliver the thought-provoking experience you’ve been waiting for
For marketing, operational and transformation executives, there is no better setting to speak frankly, hear stories and break-down topics among an intimate group of 15 peers
Hear from the most innovative minds in Banking and Fintech, nowhere else, will you get such a wealth of enriching knowledge, from industry insiders ready and willing to share in such an intimate setting. Learn from their experiences, take their advice and apply to your own business strategies