This whitepaper titled ‘Re-engineering Retail' was created by One Connected Community, interviewing 14 retail experts to see where they think customer experience is heading.
Including insight from John Lewis, Dixons Carphone, Majestic Wine, Ebay, Thomas Cook and Waitrose, the whitepaper focuces on three key talking points:
Staff and culture
Personalisation and social shopping
Redefining the physical store
The key takeaway is that retailers must navigate the increasingly complex routines of customers, and identify, then bridge, the experience gap. In the age of the customer, the only sustainable, competitive advantage is knowledge of, and engagement with, customers. Indeed, how you respond to changing customer behaviour will determine whether you win or not.
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From this whitepaper you will get insights on:
What are the growth areas in 2016-2017
Where are reatilers investing and where they are focusing their efforts and resources
Direct responses straight from the retail industry on what really matters to them
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If you have any questions drop me a line on the details below.
One Connected Community