“Very valuable insight”

Heather Gibson, Brand Experience Director, All Saints

Today’s shoppers expect increasingly personalized experiences. Not just when shopping on digital channels, but through tailored, individualized in-store shopping experiences too

For retailers, meeting these common expectations demands that stores adjust to the digital world with technology that allows brands to connect with customers in a deeper, richer way

This workshop tackles this challenge head-on

 September 20 | New York City

Why partner with OCC

Intimate conversations around critical business challenges to drive sales among key customers

Perfect environment to drive conversations and connect with the people who matter in Retail

Engage qualified Retail accounts and identify hooks for seamless commercial conversations

Bespoke industry research to reveal truths, not assumptions; helping to design better value propositions and identify growth opportunities

Authentic thought leadership to develop the strategies and retail relationships that are critical to success

Agenda

Leverage data to drive in-store engagement and personalize shopper experiences

   
A retail workshop

Collect more in-store customer data. Next generation technologies require real-time information to deliver content and inform decision making. But how to best gather data in-store, from wifi-enabled solutions, to digital wallets, mobile POS and engaging touch-screen technology

Analyze in-store data in real-time. Once in-store data is gathered, what are the most effective methods to quickly and accurately analyze it to create personalized targeted marketing efforts? 

Digitizing the store. Discuss the benefits of giving stores the ability to process data onsite, as opposed to traditional offsite models, including added flexibility and speed in delivering real-time shopper personalization

 

Drive digital engagement. Ignite customer engagement with high-tech shopping experiences to connect with customers in new ways, from interactive catalogues, to touch-screen technology

 

Enable sales people. Empower store staff with mobile POS to offer customers better service by connecting staff with data and internal systems

Supporters and attendees include

What attendees say...

“Really enjoyable session, opening up dialogue between different retailers” 
Gillian McNulty, Senior Loyalty Analyst, Walgreens Boots
“Perfect environment to share ideas” 
Rose Byfleet, Digital CX Manager, Debenhams

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