“Really enjoyable session, opening up dialogue between different retailers”

Gillian McNulty, Senior Loyalty Analyst, Walgreens Boots

Prepare front-line staff for the changing role of the store

A retail workshop

The role of the store is changing. No longer simply a destination for buying and selling products, stores play a larger role in communicating the brand story and creating an emotional connection with customers

As such, to remain competitive retailers must re-imagine the role of brick and mortar in the age of digital-first shopping and make the necessary alignments to meet the needs and desires of the modern-day shopper. Friction-less, instant gratification, and shopping experiences that wow. But what does this mean for the role of store staff, and how can retailers empower staff to deliver exceptional shopping experiences?

This workshop tackles that challenge head-on

 September 20 | New York City

Why partner with OCC

Intimate conversations around critical business challenges to drive sales among key customers

Perfect environment to drive conversations and connect with the people who matter in Retail

Engage qualified Retail accounts and identify hooks for seamless commercial conversations

Bespoke industry research to reveal truths, not assumptions; helping to design better value propositions and identify growth opportunities

Authentic thought leadership to develop the strategies and retail relationships that are critical to success


The role of the store: The rise of technology has resulted in a generational shift and a tech-savvy retail workforce and customer base. Considering the digital-first nature of the shopping experience, what role does the store play in an increasingly digital culture?

Increase collaboration and productivity: Support frontline staff with tools and training that help them work smarter and serve better

Boost customer experience: Leverage data and technology to engage and enable the front-line workforce to deliver a great customer experience, from frictionless check-out to seamless stock fulfilment

Empower staff: Where can investment in collaboration, automation and predictive analytics improve customer-facing time, conversion and customer satisfaction?

Cultural transformation: How to infuse a digital mindset into your workforce and overcome cultural resistance to change

Supporters and attendees include

What attendees say...

“Very valuable insight” 
Heather Gibson, Brand Experience Director, AllSaints
“Perfect environment to share ideas” 
Rose Byfleet, Digital CX Manager, Debenhams

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