Re-think marketing processes, technology and organisation from the ground-up with a customer-first mindset

GDPR: The Opportunity
 

Optimise the way you interact with customers   
A retail workshop

Much like cleaning out the spare room, GDPR gives retailers a mandate to do something
many have been putting off for years. Although initially daunting, if managed correctly, GDPR presents a great opportunity to optimise the processes and ways you interact with your customers

Intimate Workshop, Oct 18 | The Gherkin, London | Map

Agenda

The GDPR presents a wonderful opportunity to re-think marketing processes, technology
and organisation from the ground-up with a customer-fist mind set embedded at each and
every step.

There is no shortage of scary articles on the challenges of GDPR compliance. Few, if any,
highlight the real opportunity this change presents as a catalyst for unlocking the value of
data. Although initially daunting, if managed correctly, GDPR presents a great opportunity to optimise the processes and ways you interact with your customers


For all retailers, there is now plenty to be done. Good planning from here on in will help you to leapfrog the competition

A three hour masterclass, designed to tackle the BIG talking points alongside senior retail execs pioneering remarkable customer-first data management, processes and procedures:

Absolute Transparency: How to achieve complete transparency on exactly what data you
hold; where you hold it; how it is being used; and the necessary processes to quickly surface
that information at any given time

 

Addressing technical debt: Legacy system failures hurt customers, tarnish brands and cost
money - How to transform processes and systems not fit for purpose as a key platform for growth initiative?

 

Improve ways of working: Strategically map data structures and process flows to successfully
build the data-driven customer proposition you’ve been dreaming about

 

Data that does not exist cannot be stolen: What to hold, what not to hold? How to think
strategically about what data is truly important, how you use it to add real value, where to
invest and what to erase to protect yourself?

 

Successful personalisation: Is PII necessary for commercial results? If not, how to take
advantage of anonymising personal data to reduce the risk of non-compliance? What
data do you need for successful personalisation and how best to achieve it? How to put
customers in control and ask them up-front what they want?

Reasons to attend

Stellar Industry Reputation, tried, trusted, revered, OCC promises to deliver the thought-provoking experience you’ve been waiting for


For marketing, operational and transformation executives, there is no better setting to speak frankly, hear stories and break-down topics among an intimate group of 15 peers


Hear from the most innovative minds in retail, nowhere else, will you get such a wealth of enriching knowledge, from industry insiders ready and willing to share in such an intimate setting. Learn from their experiences, take their advice and apply to your own business strategies

What attendees say...

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One Connected Community Ltd.
Royal Borough of Greenwich | 27 Greenwich South Street, London, SE10 8NT
Registered England & Wales. No: 9405107 | PRIVACY POLICY
020 88193122

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