Making Privacy an Integral Part of your Retail Business
Personalisation & Preparedness:
Get Ready for Changing Data Regulation (GDPR)
Privacy by design will not be an add-on, but, instead, will become the standard as retailers must incorporate data protection safeguards from the very beginning
Intimate Workshop, July 5
The Gherkin, London | Map
The rules relating to how retailers capture, store, share and process data are about to change - with big implications for multi-channel marketing.
The EU has now updated its data protection rules and they will fully apply from 25 May 2018. As such, retailers are entering a stricter, more complicated era in which the collection of personal data will be looked upon far more stringently. Those retailers who plan accordingly and implement changes that align with the host of new regulation will benefit. But those who do not, will pay a heavy price financially, and suffer potentially irreversible brand damage.
For all retailers, there is now plenty to be done. Good planning from here on in will pay-off to meet the eventual major compliance impact.
A three hour masterclass, designed to tackle the BIG talking points alongside senior retail execs pioneering remarkable data management, processes and procedures:
Customer visibility: How to map data, best bring data together, re-qualify use of data for existing customers and deliver exceptional customer experiences while tackling new regulations and rights head-on
Making privacy an integral part of your retail business: How to implement appropriate measures and technical solutions to ensure that, by default, only personal data which are necessary for each specific purpose are processed
Consent for data processing & "Cool vs Creepy:" Putting the correct systems in place for explicit consent to ensure compliance across marketing campaigns (and the entire supply chain); Balancing "Cool vs Creepy" to create a customer willingness to share
Strengthening security without losing sales, "Personalisation vs Compliance:" How to balance GDPR compliance with on-going personalisation efforts across all channels; What data actually drives sales? Is PII necessary for commercial results?
Processes, procedures & investment: How to prepare procedures for determining areas of risk and implementing notification process to report possible breaches; including staff training
Reasons to attend
Stellar Industry Reputation, tried, trusted, revered, OCC promises to deliver the thought-provoking experience you’ve been waiting for
For marketing, operational and transformation executives, there is no better setting to speak frankly, hear stories and break-down topics among an intimate group of 15 peers
Hear from the most innovative minds in retail, nowhere else, will you get such a wealth of enriching knowledge, from industry insiders ready and willing to share in such an intimate setting. Learn from their experiences, take their advice and apply to your own business strategies