Leverage the Store for Improved Customer Experiences
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The retail business is changing fast. Changing customer behaviour, driven by an overabundance of new devices and technology, is transforming the way we shop into something almost unrecognizable from the traditional high street experience that many of us grew-up with.
In this whitepaper, OCC & Microsoft bring you retail's hot talking points, with support from high street giants, to help you to improve your in-store customer experience in 2017
> Bridging channels; and redefining the role of the physical store
> Data, tools and technology to drive personalised customer service
> Staff, atmosphere and cultural mind-set
> Insight from House of Fraser, Sainsbury's, John Lewis, Dixons Carphone and more