When it comes to retail in 2017, a positive shopping experience is fundamental to attracting new customers, and engaging and retaining your loyal ones. Those retailers who offer customers a way to positively engage with their brands – seamlessly across mobile, online and the store – will set the foundation for customer loyalty and unlock the benefits that follow.
Here OCC & Microsoft bring you the latest talking points front of mind for UK retailers...
Recognition & Personalisation
People, process & technology
Removal of non-value adding activities
Customer-first business models
Digital transformation Insight from Jack Wills, Sainsbury's & more