Technology and lifestyle changes are leading to new consumer preferences and desires. Social shopping describes everything from integrating online store features into a social platform – such as ‘buy’ buttons on Twitter, Pinterest and Instagram – to dedicated websites that combine shopping with social media like Grabble, right through to in-store events.
So how can you benefit from this rapidly-growing intersection of social media, eCommerce and overall brand experiences? How can social shopping add value to your business? Here we explore five social shopping trends, with the support of industry heavy-weights sharing their ideas on how, and why, retailers should incorporate social commerce in their overall business strategy in 2017.