Maplin: In-store Experiences That Excite
Maplin 360 tour: Concept Store, Cambridge
Maplin: In-store Experiences That Excite. Retail is now a business where your best customer can be standing in your best store and with three touches of their thumb to a piece of glass, they can buy from your biggest competitor.
In this light, an increasing number of retailers are now marrying digital components and physical stores to draw customers in and satisfy their need for an interactive experience, while still meeting their demand for a tangible product that they can touch and feel.
Technology retailer Maplin has done just that. So I visited Maplin's new concept store in Cambridge to learn more. With customers at it's heart, the concept demonstrates really exciting new ways to engage customers in-store with a host of inspiring digital experiences.