Omnichannel on the Inside
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When it comes to retail in 2017, it’s no longer about online or store sales competing - but bringing the two channels together, to create flawless, enjoyable customer journeys that promote purchases (either in-store or remotely).
But it takes a Director with vision to see the big picture, understand the challenges from both sides and work on the solutions that will make it more effective for teams across channels to work together rather than separately.
In this sense, digital transformation is about culture, people, processes and technology – our latest industry whitepaper explores these critical themes.