“Very valuable insight”

Heather Gibson, Brand Experience Director, All Saints

Get your customer experience right to drive loyalty for your brand

   
A retail workshop

Loyalty used to be simple: a game of price, convenience and well-timed offers. Today, it’s far more complex and requires an increasingly sophisticated approach built on a strong, data-driven foundation

This workshop tackles this challenge head-on

 September 20 | New York City

Why partner with OCC

Intimate conversations around critical business challenges to drive sales among key customers

Perfect environment to drive conversations and connect with the people who matter in Retail

Engage qualified Retail accounts and identify hooks for seamless commercial conversations

Bespoke industry research to reveal truths, not assumptions; helping to design better value propositions and identify growth opportunities

Authentic thought leadership to develop the strategies and retail relationships that are critical to success

Agenda

Dynamic: Collect online and offline data to effectively segment your audience and personalize content and customer experiences in real-time

Execute omni-channel marketing: Connect channels to offer seamless campaigns to multiple audiences personalized by location, channel preference, habits, and other contextual information

Measure: Maintain a view of customer loyalty through measuring key metrics such as visitor frequency, transactions size and lifetime value

Change: Leverage new technologies form AR (Augmented Reality), IoT (Internet of Things) and AI (Artificial Intelligence) to differentiate from the competition

Supporters and attendees include

What attendees say...

“Really enjoyable session, opening up dialogue between different retailers” 
Gillian McNulty, Senior Loyalty Analyst, Walgreens Boots
“Perfect environment to share ideas” 
Rose Byfleet, Digital CX Manager, Debenhams

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