Inspire Customers to Capture Hearts and Wallets
Two independent sessions: June 21 & June 22
Ace Hotel, Roof Top, London | Map
It’s time to give your customers more reasons to engage with your brand, whether they are at home, on the train or in the high street. Create an environment both online and offline that is exciting, fun and inspiring, so customers will want to share experiences with friends, start conversations and come back more often. Social shopping is all about how people relate to your brand...
A three hour masterclass, designed to tackle the BIG talking points alongside senior retail execs pioneering remarkable in-store customer experiences:
The convergence of community interests, content & commerce: Leverage assets, and create community forums that make sense for your brand, to trigger conversations, excitement, personal customer experiences, drive brand equity and boost purchases
Capture hearts and wallets: Focus on buyer's emotions for purchases by being in the places where your audience looks for inspiration; and making User Generated Content shoppable
Bridge the gap between shopping as a necessity & shopping as a fun thing to do: Recognise your different customer groups and personalise experiences to make your brand a place 'to go' regardless of channel; identify your customer needs, wants and desires (...what content, on what channel, and what does success look like?)
How Snapchat is transforming customer behaviour: How to propagate your brand through SnapChat and other social networks so every customer becomes an ambassador by sharing pictures? How to create online and offline experiences that are worth sharing, and how to capitalise on the millennial appetite to be an 'influencer'
Capitalise on impulse buys and making online purchases more efficient: Experiment with new ways to get shoppers clicking the 'buy’ button; how can you cut out the fat between clicking 'buy' and receiving 'order complete;" and how to rethink your approach to content production, to stay relevant
Reasons to attend
Stellar Industry Reputation, tried, trusted, revered, OCC promises to deliver the thought-provoking experience you’ve been waiting for
For marketing, operational and transformation executives, there is no better setting to speak frankly, hear stories and break-down topics among an intimate group of 15 peers
Hear from the most innovative minds in retail, nowhere else, will you get such a wealth of enriching knowledge, from industry insiders ready and willing to share in such an intimate setting. Learn from their experiences, take their advice and apply to your own business strategies