Technology and lifestyle changes are leading to new consumer preferences and desires. Today the lives of many consumers – not least millennials – are completely integrated into the tech world, making social media platforms a prime opportunity for retail marketers to reach them.
Dubbed ‘social shoppers,’ research shows that these individuals visit social media platforms as part of their everyday shopping behaviour and use the images, videos, reviews and recommendations they find to inspire purchases. What’s more, social media platforms are also increasingly being used by consumers to gather ideas and learn about new products or brands from their connections and friends.
Which begs the question; How can retailers truly benefit from this rapidly-growing intersection of social media, eCommerce and overall brand experiences?
In this whitepaper, OCC & Microsoft bring you retail's hot talking points, with support from high street giants, to help you to improve your social shopping strategy in 2017
More give, less take
Command and control
Is social success really all about direct sales?
Bridging online and offline experiences
Getting on top of data
Insight from River Island, Sainsbury's, Majestic Wine and more