July, 2017

Technology and lifestyle changes are leading to new consumer preferences and desires. Today the lives of many consumers – not least millennials – are completely integrated into the tech world, making social media platforms a prime opportunity for retail marketers to reach them. 

Dubbed ‘social shoppers,’ research shows that these individuals visit social media platforms as part of their everyday shopping behaviour and use the images, videos, reviews and recommendations they find to inspire purchases. What’s more, social media platforms are also increasingly being used by consumers to gather ideas and learn about new products or brands from their connections and friends.

Which begs the question; How can retailers truly benefit from this rapidly-growing intersection of social media, eCommerce and overall brand experiences? 

In this whitepaper, OCC & Microsoft bring you retail's hot talking points, with support from high street giants, to help you to improve your social shopping strategy in 2017

Highlights include:

More give, less take 
Command and control 
Is social success really all about direct sales? 
Bridging online and offline experiences 
Getting on top of data

Insight from River Island, Sainsbury's, Majestic Wine and more

Social shopping:
Benefit from the rapidly growing inter-section
of Retail & Entertainment

Click the Image below to Download the full Report

Brought to you by

One Connected Community Ltd.
Royal Borough of Greenwich | 27 Greenwich South Street, London, SE10 8NT
Registered England & Wales. No: 9405107 | PRIVACY POLICY
020 88193122

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