Retail research
Whitepapers 2017

"Interesting read, validates a lot of our thinking!" 
Louis DiCesari, Head of Big Data Implementation, Vodafone

Go behind the scenes


GDPR Preparedness and Preparation
Under GDPR, privacy by design will not be an add-on, but, instead, will become the standard as retailers must incorporate data protection safeguards from the very beginning.
Those retailers who plan accordingly and implement changes that align with the host of new GDPR regulation will benefit. But those who do not, will pay a heavy price financially, and suffer potentially irreversible brand damage.

For all retailers, there is now plenty to be done. Good planning from here on in will pay-off to meet the eventual major compliance impact. 

This whitepaper explore the opportunities and challenges around GDPR compliance in Summer 2017.

Contributors include: Sainsbury's, Tesco, Boots, John Lewis and more


Social Shopping Strategies in 2017
Today the lives of consumers – not least millennials – are completely integrated into the tech world, making social media platforms a prime opportunity for retail marketers to reach them. 

Dubbed ‘social shoppers,’ these individuals visit social media platforms as part of their everyday shopping behaviour and use the images, videos, reviews, connections and recommendations they find to inspire purchases.
Which begs the question; How can retailers truly benefit from this rapidly-growing intersection of social media, eCommerce and overall brand experiences? 

This whitepaper explore the opportunities and challenges around social shopping in 2017.

Contributors include: River Island, Sainsbury's, Tesco, Debenhams and more


Get Ready for Changing Data Regulation (GDPR): Personalisation & Preparedness

In the age of the customer, competitive advantage is dependent on a deep knowledge and understanding of your customer; then acting on the insight to create a unique value proposition regardless of the shopping channel. But, if personalisation isn’t tough enough, all this comes at a time of significant change in the laws regarding how retailers capture, store, share and process customer data. This industry whitepaper explores retailer readiness for the GDPR. Contributors include: House of Fraser, Thomas Cook, Sainsbury's and more


Leverage the High Street Store for Improved Customer Experiences
The store has taken on an entirely new meaning – as retailers strive to find a balance between creating a space that will drive the overall brand experience, and maximize total sales. This whitepaper shares how Maplin re-imagined the in-store experience with a new concept that demonstrates the power of digital signage, interactive display systems, mobile engagement, and much more besides


Omni-Channel on the Inside: Retailer Culture and Mindset in 2017
When it comes to retail in 2017, a positive shopping experience is fundamental to attracting new customers, and engaging and retaining your loyal ones. This whitepaper explores customer-first business models with insight from Jack Wills, Sainsbury's and M&S


Reclaim Direct, Profitable relationships with Customers in Travel

For most travel and hospitality brands in 2017, the big battle in the is to do everything they can to get the customer to buy direct. This industry whitepaper explores personalisation, mobile and blending the human touch with digital to give you the insight to succeed. Contributors include: Skyscanner, Starboard Hotels, Thomas Cook and more

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